BECC Agency | Markenagentur in München

We develop brands that reach people, communicate clearly and create impact. To do this, we combine strategy, design, naming, language, communication and experiences to create brand appearances that work — online, in physical spaces, at events and wherever people encounter brands. We do not simply nod things through. We question, sharpen and say what needs to be said. Because strong brands are not built on gut feeling alone, but on a clear understanding of people, markets and trends. That is how we develop brands that do not just look good, but make something happen.

Our departments are not in a long-distance relationship. At BECC, strategy, copy, design, architecture and experience sit at the same table from day one. We listen, ask questions and read between the lines. Exchange becomes direction. Friction becomes clarity. Together, we develop brand appearances that inspire through content, visuals and space.

Isarwinkel is exactly that kind of place: our creative space in Munich, where ideas get more room than in any Teams meeting. This is where we work, think and celebrate togetherness – as a team, with our partners and with our clients.
The world is becoming more technical. We make sure it stays personal.

We love what we do. But there is more to us than our work. We are rappers, DJs, illustrators, bakers, founders, authors, hunters and bartenders. At BECC, strong characters are welcome. Looking for a job where you can work creatively and still be yourself? Maybe we are looking for exactly you.

People never just “drop by” anymore.

Be bold and come say hello.

The new BMW Brand Design.

The new BMW Brand Design translates the BMW Brand Identity into a future-ready visual expression that consistently places the customer at its centre. BECC supported both the strategic and creative development of the project – from the streamlined logo system for BMW, BMW M and BMW i, to the new corporate typeface and more flexible design principles for print, digital, trade fairs and events. The result is a distinctive brand presence that is clear, emotional and highly effective across all media. The project was honoured with the Red Dot Award: Brands & Communication Design 2021.

You’ll design the PAGE Birthday Campaign

At the Design Camp by BECC Agency × PAGE on April 20 in Munich, 20 creatives will develop a PAGE Birthday Campaign—the best one will be rolled out across all channels starting this summer. Apply here by April 11!

On May 6, all four campaigns will be presented to an audience and voted on at the mcbw event at ISARWINKEL. The winning campaign will have the chance to be used across all PAGE channels starting this summer.

Find all the details about the application process and schedule here!

Emboldening the brand.

For Vodafone’s presence at the OMR Festival, BECC created an immersive brand experience that brought the brand idea of “Go” to life. The guiding concept, “Go Red!”, shaped every aspect of the activation – from the two-storey exhibition stand and key visual to headlines, communication materials and dedicated presentation areas for both consumer and business topics. From concept development, planning and project management through to delivery, on-site support and sustainable post-event follow-up, BECC created a distinctive brand environment that presented Vodafone with clarity, impact and unmistakable presence.

HUG on Tour.

The HUG on Tour events in Munich and Berlin brought the HR community together through a cohesive and engaging brand experience. BECC was responsible for the planning and delivery of both events – from venue research and evaluation to the graphic event concept and the spatial design of the event environments. The team also managed supplier coordination, media design, copywriting and on-site event support. The result was two events that seamlessly combined networking, meaningful content and a compelling brand experience.

Shaping work.

Created for Munich Re, this exhibition explores how work, workplaces and professional skills have evolved – from historical working environments to today’s New Work concepts. BECC developed the exhibition concept, structured the content into accessible layers of information and transformed the source material into a clear and engaging narrative. Bringing together exhibition architecture, graphic design, copywriting, exhibits, a podcast, film and a VR tour, the exhibition creates an immersive environment that informs and engages employees while making the future of work tangible. BECC also oversaw project coordination and exhibition build management through to on-site delivery.

More than a place.

ISARWINKEL was developed as an event location, creative space and workshop environment with a clear and distinctive identity. BECC created a brand identity that positions the venue as a space of possibility – designed for encounters, creativity and impact. A reduced primary logo, modular sub-logos, a differentiated colour palette, iconography, copywriting and media design come together to form a flexible identity system for both digital and physical applications. The result is a coherent brand framework that unifies the venue’s diverse uses without fragmenting its visual identity.

Making high-quality craftsmanship visible.

Maguli stands for bespoke solutions, trusted craftsmanship and uncompromising precision – values that BECC brought to life through a refined new brand identity. A minimalist logo, a calm visual language and carefully crafted design, copywriting and photography come together to create a contemporary, understated brand presence that retains a strong sense of warmth and authenticity. The website places craftsmanship, materials and real project outcomes at its heart, showcasing everything from bespoke interiors and furniture to precision-built installations and behind-the-scenes insights into the workshop. The result is a brand that clearly demonstrates that individuality and exceptional craftsmanship are not simply promises at Maguli – they are the standard.

Welcome home.

A place where visitors can be themselves. A place that invites passersby to take a moment to stop and chat. And a place that enables a subtle yet effective brand and product presentation.
The Personio stand at OMR 2024 was all of this – but first and foremost it was a home-like oasis amongst the hustle and bustle of the OMR festival.

Lounge decor, comfortable seating, a coffee bar and a communicative approach that went beyond purely informative product-promotion were combined with a colour concept that was truly differentiated from the surrounding exhibitions. With a markedly different approach to a typical HR-focused stand, the Personio presence at OMR was completely in line with its own distinctiveness: a brand that enables companies to prioritise people and togetherness.

The entire trade-fair experience was created and executed by BECC, right from the concept, planning, graphics, and communication through to implementation and on-site support.

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Show your colours.

The BMW Group is not only taking the next step into the future, but is also transforming the entire company into the digital age.

That’s why the BMW Group CI rebrush left almost no traces of the previous appearance. All CI elements were reworked and composed into a self-confident, future-oriented and very strong new exterior that conveys the company’s attitude and vision clearly and with focus.

Bold and unconventional – the new colours communicate the radiance and emotionalise the appearance. Together with the flexible mechanics, this results in diverse application possibilities for every situation.

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The typography is a unique element of the BMW Group CI. Highly individual and exclusive to the BMW Group and the BMW brand, this typeface with all its type styles is characterised by dynamic curves, inserted arcs and complete freedom from intersections.

The company’s sender identification has been harmonised: The BMW Group wordmark appears in a new typeface and the size of the brand symbols was increased in order to communicate even more clearly and confidently.

The new development of the corporate design also included the definition of the layout behaviour with moving images and animations, which now appears clearly forward-facing, exciting and self-confident.

Winning customers and grabbing prizes.

Mollie is a leading European fintech “unicorn”, offering an all-in-one solution that simplifies payments and money management. The OMR festival is the most important event on their calendar, offering a chance to connect with major players in the digital industry. They needed a booth that would enable them to showcase both their online and in-person payment solutions, incorporate four of their ecosystem partners to co-exhibit with them, and of course, host an awesome stand party. From concept development, design, planning, development right through to on-site support, BECC was their partner every step of the way.

Throughout the two-day festival, the Mollie stand attracted a constant stream of visitors with its simple yet engaging graphics, the smell of great coffee and elegant use of space. The high-contrast white-on-black of the Mollie brand design was given a warmer touch with natural elements such as wood lamellas, lush greenery and soft indirect lighting. Compact yet easy-to-navigate sub-modules were incorporated for each of their partners. And to bring their product to life, we also incorporated the fun thrill of a claw machine, so that visitors could not only try out the Mollie payment system but also win great prizes.

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OUR SKILLS:
Sensory Experiences
Architecture Design | Experience Design | Graphic Design | Project Coordination | Implementation

When a trade fair becomes a festival.

70,000 visitors – 1,350 m² of exhibition stand – 2 days of the OMR Festival.
As the main sponsor, it’s essential that Vodafone fulfils its role as the ultimate presence across this unique and high-profile event. From concept development to communication and graphics, planning, implementation and on-site support: BECC was their partner every step of the way.

Under the slogan “Let’s talk”, the brand invited visitors to get in touch with each other. This simple and authentic invitation to exchange ideas was at the core of the whole communication concept, as reflected through the vibrant, urban architecture of “Vodafone City”. Here, zones named Future Plaza, Business Square, Park Lane and Home District provided structure for the two-storey exhibition stand and offered a space for everything visitors expect at the OMR Festival: entertainment, brand experience, product information, live podcasts and much more.

Special visitor highlights included activities such as AI table-soccer, a “digital human” and a surfing simulator. The “Beat Battle with the Wolter Twins” and celebrity guests such as Felix Lobrecht proved to be both great entertainment and absolute crowd magnets.

Together with our client and with a lead in time of just a few months, we were able to put together a trade fair experience that did justice to Vodafone’s role as one of the major sponsors as well as the visitors’ expectations for networking, marketing and festival-feeling, all in one event.

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Inclusive design.

An inclusive design process with emotions as the core of the creation. The athletes and their emotions were at the centre of the development of the brand design for the Special Olympics World Games: In inclusive workshops and close cooperation, the feelings and perceptions of the athletes were translated into colours and shapes that define the brand design and reflect exactly what the developed claim puts into four simple words: TEAMWORK AT ITS BEST.

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Expressing an urban haven that is open to the world.

The opportunity to name a MINI Vision Car is also an opportunity to name the future of urban mobility. And this one rethinks what a car should even be. With three “Moments” to configure your experience: An extended urban habitat in the “Chill” moment. An invitation to go exploring in “Wanderlust”. And a space that brings people together when switched to “Vibe”. The verbal identity team at BECC worked in close collaboration with our client MINI (Inga Bilsing, Corporate Identity & Naming Strategy) to create the perfect name for this unique concept. One that creates an instant mental image of the ideal companion for the urban explorer. A strong, versatile name that communicates the intersection of city and space – we soon realised, it could only be the MINI Vision Urbanaut.

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OUR SKILLS:
Verbal Identity
Naming | Storytelling | Text | Project Coordination

What if online could also be offline?

In today’s world, brand design has to be digital first. Especially on social media, it is essential that brands can communicate with flexibility and emotion to ensure they stay relevant for users. The new MINI CI, developed together with our client (Inga Bilsing, Corporate Identity & Naming Strategy), was finalised in time to give the latest product campaign a fresh impulse: a new layout, a new typographical approach as well as strikingly coloured graphic elements that provide fluidity between the online and offline worlds. All of which perfectly reflects the new MINI claim – “BIG LOVE”.

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OUR SKILLS:
Visual Identity
Strategy | Media Design | Graphic Design | Text | Implementation

Intelligent. Electric. Inspiring.

IM Motors is an exciting new automotive brand in the Chinese market, with a corporate design by BECC. Part of the formidable SAIC Group, the brand made its debut trade-show appearance at the Shanghai Auto Show in April 2021, and BECC was responsible for some key aspects of the presentation.
A highlight of the IM Motors presentation was a concept car created in partnership with the internationally renowned designers Heatherwick Studio. BECC had a special role supporting this partnership, which included our involvement in the naming process for Airo and creating its badge and introductory film. From the press conference to the stage design to on-stage animations, we worked closely and flexibly with SAIC to ensure that IM Motors left a long-lasting impression on both those there in-person and those experiencing the presentation remotely.

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Your project is our business.

A small architecture company in Potsdam with a big task: everything new.

The new development of a corporate brand, which on the one hand changes the focus from the previous sole company owner to a dual leadership and on the other hand convinces with a fresh, high-quality corporate design, began with a joint workshop. The extensive findings were the perfect jumping-off point for the development of names and design concepts for the company which specialises in the healthcare sector.

Logo, colours, typography, photo shoot and the implementation of all design elements for the communicative appearance of the newly created brand followed, as did the content and design concept for the new website.

The result is called LUKA – Legiehn und Kuring Architekten – and impresses with an understated, clear design with lots of white space and sensibly used colours that communicate professionalism, experience and the highest quality standards as well as the clear message: “We make your project our business.”

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OUR SKILLS:
Visual Identity | Verbal Identity
Strategy | Graphic Design | Text | Project Coordination

Strong brands are never static.

The automobile industry is currently undergoing more change than ever before. Customer expectations are shifting beyond products, towards a whole ecosystem of relevant and meaningful offers and services. BMW is not waiting for these developments to arrive – the brand is actively shaping the future of mobility. As the lead agency for Brand Identity, we ensure that BMW, together with its subbrands BMW M and BMW i, grows and adapts in sync with the world around us. We explore and push limits, test and rebuild, always engaged to ensure the image portrayed to the world is ready for tomorrow.

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A bright new beginning.

Curtains up for the new appearance of VencoTec Solar! With the rebranding, the provider of sustainable photovoltaic systems shines in a new light.

BECC has renewed the logo, developed a fresh colour palette and visual language, and completely redesigned the website for this purpose. The result? A contemporary and approachable brand appearance that emphasises the competence, regional expertise, and trustworthiness of VencoTec while also highlighting innovation and future orientation.

However, our work went beyond design: The new brand identity was consistently applied and “ready-to-go” to all promotional materials, from business cards to social media templates. We are particularly proud of the authentic imagery that vividly conveys the theme of sustainability and solar power.

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Destination: Future.

An eco-friendly new building, technically innovative, at the highest standard of sustainability and digitalisation. Also one of the largest BMW dealerships in Germany. The new BMW, MINI and BMW Motorrad Reisacher location in Augsburg is customer-oriented in every respect. Here, everything takes place under one roof: BMW new cars, MINI, BMW Motorrad, BMW used cars, BMW service/workshop, parts & accessories and tyre service.
We had very clear expectations in mind for the design and supervision of the interior work: create the highest-quality design, as well as the highest-quality experience for customers and employees. Both futuristic and customer-oriented as well as efficient and process-optimised.
The spacious brand worlds that have been created here enable a holistic experience. Sustainability remained in focus from the choice of materials to the lighting concept, which relies exclusively on LEDs. This not only sets a new standard for customer experience, but also makes a clear statement about the strategic direction of the Reisacher location. Destination: Future.

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Rev up in Montpellier.

The Mediterranean coast is in a class of its own when it comes to thrilling rides. Since September 2019, Montpellier has had another highlight to make the hearts of bikers beat even faster. In close cooperation with BMW Motorrad, we developed a concept that makes the “Make Life a Ride” lifestyle a multi-sensory experience. Visitors can dine in the gourmet restaurant, learn about the history and essence of BMW Motorrad in the museum and co-working space and even visit the on-site barbershop. In other words, they can truly immerse themselves in the world of BMW Motorrad and feel at one with the Make Life a Ride mentality.

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There’s no such thing as can’t be done.

This was the motto under which the Triflex brand presented the diverse areas of application for liquid plastic at BAU 2023 in Munich. At the trade fair stand designed and planned by BECC, solutions were presented in the various application areas of green roofs, balconies, multi-storey car parks, details and infrastructure.

In addition to the trade fair appearance, we supported Triflex in the creation of a new CI guideline and were commissioned with the development of brand and product experiences within their new “Technologie & Wissenszentrum” (TWZ) in Minden.

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A party that lasted all year.

2023 marked a quarter of a century since the innovative technology expert Silver Atena was founded. Rather than let this milestone simply pass by, BECC created a unique signet to celebrate this achievement, and communicate the long-standing history of this still fast-growing company. The “25 years” logo was designed for flexibility and wide-ranging applications, from digital film on socials right through to print communication, and of course a striking in-person appearance at plenty of anniversary parties. By introducing new colours but still staying true to the brand’s typical design, our animated approach enabled the integration of company values, engaging imagery and memorable moments.

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Future-proofed.

A family business with a success story spanning almost 150 years. But one that focuses more than ever on the future rather than resting on its accomplishments: the FIEGE brand has grown and expanded rapidly in recent years – so it was about time to put the previous brand identity to the test.

In close cooperation with the company, BECC developed the building blocks for a new personality that consolidates the long tradition, forward-looking positioning and young corporate culture. The results are clearly defined brand values, strengths and competencies, as well as a deeply anchored manifesto.

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This brand identity becomes visible in the completely newly developed brand design. The multi-faceted nature of the company as well as the core theme of “movement” underlying the design are particularly reflected in the primary design element, the Fiege brand gradient.

A market leader shapes the future.

The new corporate design, developed together with BECC, visualises the company’s new strategic orientation as an innovative market leader and has been specially optimised for the design requirements of digital media. A digital-first design for a state-of-the-art technological expert.

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Green and to the point.

Sustainability is a central component of modern corporate management. For this reason, our client Silver Atena commissioned us to design their sustainability report from 2022 in an appealing way.
The interactive report clearly and attractively shows how Silver Atena is achieving its green goals. With lots of graphics and exciting layouts, we presented complex content in a simple and interesting way, utilising the full potential of their CI. This makes sustainability tangible, understandable and, thanks to our creative design, a real highlight in corporate communications.

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OUR SKILLS:
Visual Identity
Strategy | Graphic Design | Text | Project Coordination

Showcasing every kind of drive.

The return of the trade show, on a whole new playing field. The IAA MOBILITY 2021 gave Silver Atena the chance to showcase its pioneering expertise and state-of-the-art Corporate Identity in a spatial realm. Making their IAA debut with a broad range of technological prowess to present, the product presentation encompassed a wide variety of core elements from the full mobility spectrum – from eAircraft to fuel cell vehicles and traditional automotive solutions. In order to bring an approachable, personal feeling to the advanced technology, the stand created plenty of space for conversation and idea exchange. The clearly structured architecture provided the ideal setting for first introductions, product demonstrations and relaxed meetings, to mark a very successful show indeed.

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An electrifying premiere.

The IAA MOBILITY 2021 marked the premiere of the most advanced DC charging station on the market – the iONiX, a joint venture from Silver Atena GmbH and Bender GmbH & Co. KG. The charging stations, stunning in their own right, were presented alongside large-scale communication, to attract attention from afar. The flooring graphics and dynamic lighting strips not only complemented the sleek design but reflected the connectivity features and charging park solutions. With a special eye-catching art edition curated by a German artist, the iONiX charging stations were given pride of place on the Silver Atena stand, inviting every passer-by to explore the intelligent technology encased in a captivating design.

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Bringing the brands to life.

That’s what the BMW Welt is all about. A Munich icon, this immersive and experiential destination has undergone a fundamental transformation in recent years. As the lead agency for the BMW Welt since 2011, we have transformed the exclusively BMW experience to become a multifaceted insight into all the BMW Group brands: BMW, BMW i, BMW M, BMW Motorrad, MINI, John Cooper Works and Rolls-Royce Motor Cars. Working in close partnership with the BMW Group, we are responsible for the entire process of creating new exhibitions – from concept development right through to implementation. Whether showcasing a new product, updating the look and feel of an exhibit or creating a fine-dining atmosphere for its Michelin-starred restaurant, we are proud of our long-standing role in bringing the BMW Group brands to life.

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An exhibition for fans young and old.

Conceived and designed by BECC, the pavilion at Autostadt Wolfsburg takes visitors on a fascinating journey through the world of Škoda. The exhibition reflects the Czech car manufacturer’s updated CI and emphasises the brand’s spirit of discovery with numerous interactive elements that illustrate Škoda’s exciting history and its transformation towards electromobility.

The pavilion is aimed at families and Škoda fans alike and combines historical knowledge with modern, exciting experiences and special children’s areas with climbing walls and puzzles. In addition to the main exhibition, the pavilion provides a platform for temporary special exhibitions, product launches and sponsored sporting events.

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Let the world of Škoda IAA take you there.

Creating an immersive and all-encompassing experience on the stand was the aim at BECC Agency when we worked in collaboration with our partners at Škoda and we delivered it. With the iV streets being the main focus that electrified the stand as they stretched through its centre. It was also a momentous place to celebrate 60 years of the Octavia, with the old and new displayed side by side to demonstrate the changes and the enduring elements of the iconic car. The stand offered a lot more besides the broad range of models – with Škoda Connect creating an immersive visitor experience. Visitors could have their own ‘photo booth’ experience and use the communication stands to engage fully with all aspects of Škoda.

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The whole is more than the sum of its parts.

As lead agency for trade fair appearance, it was our pleasure to collaborate with Toyota in creating the architecture and communication for the Geneva Motor Show in 2019. To make sure every visitor understood the importance of hybrid technology at Toyota, we incorporated new communicative elements to emphasise the overwhelming presence of hybrid vehicles in the Toyota range. We also created a new immersive Toyota Gazoo Racing area to celebrate the premiere of the Toyota Supra, complete with special flooring, a dynamic media display and a 4D virtual driving experience. The result: an eye-catching, integrated trade show experience that is a testament to our successful working partnership.

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Interactivity for all.

The 2018 Paris Motor Show entailed the premiere of the new Toyota booth design and our first event as their lead agency for booth architecture and communication. Inspired by nature and flexible for the future, the Fibonacci sequence provided inspiration for our concept and ensured every visitor felt embraced by the all-hybrid presentation. Through interactive displays, visitors had the chance to get hands-on while discovering the many ways in which Toyota is working towards better mobility for all.

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A multi-faceted experience.

With the claim MAKE IT YOURS for the Škoda booth at the Paris Motor Show in 2018, we encapsulated the spirit of the RS models – reliable family cars that let you show your sporty side. The competition and contrast of MAKE IT YOURS shined through the whole booth, from the active cycling competition in the Tour de France exhibit to the nostalgia of an 8-bit video game on the big screen and the advanced OLED technology of the UX table. An interactive world that engaged visitors of all ages, every step of the way.

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Turning a booth into a street festival.

The time for a one-way product showcase is over. For the MINI IAA 2017 appearance, we created a trade show stand that enabled visitors to discover, interact and play with the brand and its products in a multi-faceted experience. We stimulated all the senses with summer-fresh smoothies, stylish cuts in a gentleman’s barbershop, a vintage racetrack that roared with the sound of a John Cooper Works engine and a highly “instagrammable” selfie corner. The result was not only an eye-catching showcase for the MINI John Cooper Works GP Concept, the MINI Electric Concept and the other five heroes, but a street festival that invited everyone to join the party.

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Shine in PrimaDonna.

Press, influencers and great women: For the lingerie brand PrimaDonna, we organised, designed and hosted a campaign launch event that made the new direction and self-image tangible for all guests for two days.

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The brand companion.

In partnership with BMW Group and the technical specialists Str8labs, we created a Progressive Web App (PWA) with WebGL to engage BMW Group employees in the basics of brand-typical and customer-centric behaviour. The app is based on state-of-the-art technology for cross-device applications, meets the highest security standards and its combination of editorial communication, gamification and innovative design ensures a user-friendly and effective learning process. By breaking down the content into compact units, the app enables independent learning that meets today’s expectations and in order to create a learning process that is modern, effective and fun.

The newly revised BMW brand chapter allows users to experience the brand identity live within a virtual brand room. This one-of-a-kind learning experience is further enhanced by rich media and a practical download section for further documents. The continuously updated articles and compact preparation of brand-strategic content make the multi-brand app a permanently valuable and inspirational tool for employees.

Our main tasks in the development of the app were the creation of the concept and content as well as the design.

This project won the internationally recognised Red Dot Award for Brands & Communication Design in 2021 and in 2022 for the further development of the app.

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One for all. Everything for one.

MYTERIAL is the one-stop shop that digitises the building sector and offers all materials and tools from a single source.

BECC developed the entire range of brand design for the start-up based in Munich: Starting with the logo, the claim, the eye-catching colour scheme, to the matching font and stationery, the CI took shape in close collaboration with the founders.

Special focus was placed on the digital application: BECC developed the app icon as well as various other icons and supported the programming in design matters. We also developed the website design and were responsible for the concept, animation and implementation of a short explanatory image film.

For MYTERIAL’s first trade fair appearance at the digitalBAU in Cologne, BECC supported the creation and implementation of giveaways – surprising, eye-catching and as fresh as the start-up itself.

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Down the rabbit hole.

Escapism refers to the escape from or avoidance of the real world and its demands in favour of an illusory reality, i.e. an imaginary or possible better reality.

Where is the boundary between reality and illusory reality? Is a digital world automatically a make-believe world? Can escapism still be defined in this way tomorrow?

The exhibition "Big Things. Small Beginnings." is a homage to what humans have created out of their escapist urges. To the beginnings of computer game technology and utopian stories.

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People have always had the need to discover new worlds and to be heroes. The progress of technology not only repeatedly pushed open the door to new realities. Escapism itself was often the greatest drive for progress – and still is.

Today we are at a turning point. The coexistence of the real and digital worlds is becoming a fusion. Both worlds will increasingly merge into each other. And all those who still refuse the digital world today will no longer be able to do without it in the future, whether it is called metaverse or something else. Everyone will inevitably have to become a visitor, or at least an observer.

This development presents both an opportunity and a challenge for brands. On the one hand, the opportunity to open up new contact points and gain a new world. On the other hand, there is the challenge of being overtaken by time and losing touch.

The future lies in the fusion of both worlds. And we are ready to discover it.

A fresh-faced Freundin.

Our best friend should grow and change with us. The German women’s magazine, Freundin, is a contemporary bi-weekly publication that focuses on fashion, beauty, food, love, work and lifestyle. As part of a deep process of modernisation of this tradition-rich brand, BECC had the opportunity to support parent company Burda Verlag to refresh the face of Freundin – to emphasise the growth of the brand in a way that would speak to the next generation of “Freundinnen”.

A key input for us was the new Freundin claim, “For more ‘us’ in life”. A heightened thematic focus on solidarity and community among women needed to be represented in the new wordmark. This can be recognised in the balanced way the logo now “leans in” to itself, its round open spaces and young, fresh typography.

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Make an attractive brand even more attractive.

For us, design is more than just a formality – our goal is to express the unique character and unconventional nature of MINI on a visual level as well. As CI/CD lead agency, we combine our understanding of the brand identity with a strong sense of aesthetics to create a distinctive and consistent appearance that inspires MINI fans around the world.

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OUR SKILLS:
Visual Identity
Strategy | Media Design | Graphic Design | Text | Implementation

A new look.

As the expertise and breadth of an organisation grows, it can also outgrow its brand appearance. With their new visual identity from BECC the Munich Consulting Group now has a look and feel reflective of the state-of-the-art services, complexity and long-term experience they offer. After a strategic analysis of MCG’s brand architecture, we developed a clear brand identity and a corresponding visual appearance including a wordmark and logo, typography, layout principles, colour and image concepts as well as a fitting customer approach. The new appearance transports a clear message, transparency and modernity.
Take a look: www.mcg-gmbh.de

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The home of 130,000 employees.

The brands of the BMW Group include BMW, MINI, Rolls-Royce Motor Cars and BMW Motorrad amongst numerous others. Although the BMW Group itself is not a brand, it does need its own recognisable identity and attitude in order to attract high-quality employees, cultivate valuable investment and to interact with governments and other institutions. As lead agency for Corporate Identity, we have shaped a distinct appearance for the BMW Group, manifested in the interior design of BMW Group buildings, across digital media and in training documentation.

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From digital mobility to motorsport victory.

The founders of Škoda had a mantra: only the best is good enough for our customers. At BECC Agency, we couldn’t agree more. Once again in 2019, we worked in partnership with Škoda to create the architecture and communication for their stand at the Geneva Motor Show. Our experiential communication brought the future of the brand into focus, enabling customers to discover how digital mobility solutions are already a reality at Škoda today and to explore new electric concepts in development. Plus, to celebrate the status of the Škoda Fabia R5 as a World Rally Champion, we created a dedicated space for visitors to explore the story behind the car, from factory to victory.

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Sometimes you just need balls.

Don’t get us wrong. We love Pinterest. At the same time we think: “Fuck Pinterest.” Our new exhibition at our office is about creativity – but how can you expect unique results, if everyone gets their inspiration from the same mood board?
In the past, all you needed to work creatively was a typewriter and an idea. No delete function, no Google search, no social media, no distractions. We believe that with all those technological advances, we lost something. What it is and how we can get it back is the topic of our new exhibition.

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The visualisation of exclusive relaxation.

A great CI tells a story. It arouses a feeling and awakens desire, sometimes even a longing for a time out, an exclusive experience – just like the new boutique retreats CI developed by BECC.
A new logo, colour scheme and font laid the foundation for the online appearance and all print materials such as business cards, invitations and brochures. boutique retreats offer relaxation at the highest level, a gift to yourself in an exclusive ambience, which can be experienced with the harmonious visual style, high-quality materials and personal approach. Take a look: www.boutique-retreats.de

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The logo is not the brand.

Our Verbal Identity department is about more than just names and taglines. It is devoted to creating clear, overarching strategies for how to shape the way people talk about brands. To introduce our beliefs and approach in this field following the launch in September 2018, we created an exhibition for our clients to explore whenever they come by. In a digital world, we name digital products. In other words, we are naming things that will grow, adapt and expand over time – under the same name.
A verbal identity tells a meaningful story that will remain relevant in the future. As brands develop entire ecosystems of interrelated products and services, they need a consistent way of speaking about themselves. Each component has to add meaning to the overall story. Plus, in the age of Alexa, verbal identities must be memorable, easy to pronounce, easy to understand and clearly differentiated to survive.

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“Iconic impulses” through a lens.

The MINI Vision Next 100 concept car imagines the urban, shared-car lifestyle with a whole new level of personalised experience. It was unveiled in London as part of the BMW Group 100 Years World Tour, entitled “Iconic impulses”. The carefully cultivated and futuristic accompanying photography was created by BECC. Through the integration of real materials with multi-level graphics in our 3D design studio, we created an artificial world worthy of the vision car, complete with professional models to add realism to the visuals. The results were monochromatic portraits that provide an insight into the future relationship between car and driver.

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OUR SKILLS:
Visual Identity
Concept | Art Direction

Becoming a lifestyle brand.

We are entering a new age. In the future, people will spend more money on experiences than on things. For BMW Motorrad, that means it’s no longer about the machine but the person riding it. BMW Motorrad Donford in Cape Town was the first dealership to integrate the Make Life a Ride brand attitude into the point of sale. Working closely with the dealer, we developed a concept that is much more than a Showroom – it’s a welcoming atmosphere that expresses passion, local flavour and individuality, becoming a destination where customers want to spend time. This multi-faceted brand experience celebrating the riding community has become the flagship for all BMW Motorrad dealerships wanting to express the Make Life a Ride lifestyle.

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Young, dynamic and full of power.

The North American International Auto Show (NAIAS) in Detroit played host for the world premiere of the BMW M2 Coupé and BMW X4 M40i. Our architecture and communication concept set the stage for this powerful debut, while also finding ways for the other models to shine, including the BMW 6 and 7 Series as well as BMW i vehicles. The elaborate presentation included an impactful LED wall and several interactive steles to showcase the urban, young and dynamic character of the new BMW M2 Coupé.

Images: Ken Schluchtmann, Photo Designer

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Insightful design and design insights.

A few decades ago, brands were born out of instinct, initiative and vision. Today, business schools offer passionate and curious students an opportunity to academically learn the world of brands.
We know that the students studying branding today will be the brand leaders of tomorrow. However, the brand landscape is changing and adapting constantly: to understand what makes a brand great cannot purely be learned from a text book.
We see our work with one of the leading business schools worldwide, the University of St. Gallen (HSG), as an opportunity to share our point of view with students, and give them a taste of the reality of brands. Our partnership includes guest lectures, strategic consultation and design services. The new website we designed for the university’s Institute for Customer Insight is now live, and can be found here: www.ici.unisg.ch/de/

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OUR SKILLS:
Visual Identity
Concept | Implementation

Three dining experiences, two stars, one place to be.

The BMW Welt is home to three distinct dining experiences from Munich’s most respected name in fine dining: Feinkost Käfer. From Michelin-star dining to a Brasserie with a modern-Bavarian twist as well as a rustic Italian-style bistro, each of these gourmet destinations has a unique flavour – and a design concept from BECC. Each space unites contrasts in its interior architecture – luxury and leisure in EssZimmer, modernity and comfort in Bavarie, passion and spontaneity in the Biker’s Lodge. One very special architectural feature in EssZimmer is the kitchen cube, which allows guests to experience the cooking process, live. Always the perfect atmosphere to enjoy good food in good company.

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We bring
brands to life.

Servus!

Strong brands get noticed. We make sure they stay with people.

Work

Projects.

Agency

Our approach.

Agency

Services.

Strategy

Naming & Story

Design

Experiences

Agency

Who we are.

AI tools create options. People in the room create direction.

Isarwinkel

Career

Become one of us!

We don’t currently have any vacancies, but we’re always keen to hear from new talent.

Contact

Visit us!

We bring brands to life.

Servus!

Strong brands get noticed. We make sure they stay with people.

Work

Projects.

Agency

Our approach.

Agency

Services.

Strategy

Naming & Story

Design

Experiences

Agency

Who we are.

AI tools create options. People in the room create direction.

Isarwinkel

Career

Become one of us!

We don’t currently have any vacancies, but we’re always keen to hear from new talent.

Contact

Visit us!

We bring
brands to life.